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Have you ever wondered about how your status updates, photos, comments and other content you post to your social media can affect your professional life? If not, it’s time you started.
Your social media identity (all photos, videos and other content that has been posted to your social media websites) says a lot about you, and can have a massive impact on your career prospects and professional reputation - both now and in the future.
Even if you don't consider yourself a user of social media, you may still have a social media identity due to others including your name or image in their posts. This information may show up on an internet search of your name, and potential employers would be able to see it.
Using social media wisely can help you to manage and control the information that others (including potential employers) can access. Furthermore, effective use of social media can help to increase your professional visibility, in turn increasing your employability prospects.
Take control of your social media identity, learn how the privacy settings on each social media site work and use them to control your content and its accessibility. Maintain your social media identity by regularly setting aside time to:
By increasing your positive presence on social media, you ensure negative or unprofessional information about you gets a lower ranking in search engine results. To increase your positive presence, link your social media profile to the web pages of groups, teams or projects that you’re involved in. Use sites like LinkedIn and Vimeo to promote your projects and use SEO (search engine optimization) to help you rank higher in search results.
Below are some rules that you may wish follow when marketing yourself on social media.
See what students have to say about the importance of digital literacy, using social media and the importance of taking control of your social media identity.
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Page last updated on Wednesday 9 August 2017 at 12.22pm.
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