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Using social media to get a job

How visible are you online? What does it say about you?

Complete a simple online test as a first step

Your social media identity (all photos, videos and works that have been posted to your social media websites) says something about you and can have a massive impact on your career and your professional reputation, now and in the future.

Even if you don't consider yourself a user of social media you still may have a social media identity, due to others including your name or image in their posts. This information may turn up on an internet search of your name, and potential employers will be able to see this information. 

Using social media tools wisely can help to manage and control the information that others can access. Furthermore, effective use of social media can help to increase your professional visibility.

Take control of your social media identity, learn how the privacy settings on each social media site work and use them to control content and access. Maintain your social media identity by regularly setting aside time to: 

  • Update your profile
  • Ensure your profile is consistent with your CV
  • Ensure that all of the social media sites you use have consistent information.

By increasing your positive presence in social media, you ensure negative or unprofessional information about you gets a lower ranking in search engine results. To increase your positive presence link your social media profile to the web pages of groups, teams or projects that you’re involved in. Use sites like LinkedIn and Vimeo to promote your projects. Use SEO (search engine optimization) to help you rank higher in search results.

Marketing yourself on social media

Below are some rules that you may wish follow when marketing yourself on social media. 

  • There are no shortcuts – Using social media involves investing time, energy and creativity
  • Contribute information of value and position yourself as an expert 
  •  Make sure you are productive
  • Quality > Quantity – Keep things simple 
  • Try to avoid spamming – Constant self-promotion isn’t attractive 
  • Keep it real – Be authentic, draw crowds by drawing on your own experiences, knowledge and humour 
  • Conversation is a two way street – Give followers and fans an opportunity to sound off
  • Adaptability – What is hot today may not be what is hot tomorrow, make sure that you keep up to date with trends
  • Use images and multimedia – Don’t just tell,  use the platform to show your story 
  • Always follow up with connections – Don’t ignore followers and fans, build connections with them
  • Mind your manners – Allow followers to speak and then comment on their actions in an appropriate manner 
  • Don’t be an obsessive joiner – Spreading yourself too thin can harm any campaign
  • Better to be a blogger – If you are active on social media, it may be helpful to start a blog as well, and try to blog regularly
  • Have fun - Social interactions should be fun and purposeful.

What students have to say

See what students have to say about the importance of digital literacy, using social media and the importance of taking control of your social media identity.

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Page last updated on Tuesday 13 December 2016 at 2.01pm.

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