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Using social media to get a job

How visible are you online? What does it say about you?

Complete a simple online test as a first step

Have you ever wondered about how your status updates, photos, comments and other content you post to your social media can affect your professional life? If not, it’s time you started.

Your social media identity (all photos, videos and other content that has been posted to your social media websites) says a lot about you, and can have a massive impact on your career prospects and professional reputation - both now and in the future.

Even if you don't consider yourself a user of social media, you may still have a social media identity due to others including your name or image in their posts. This information may show up on an internet search of your name, and potential employers would be able to see it. 

Using social media wisely can help you to manage and control the information that others (including potential employers) can access. Furthermore, effective use of social media can help to increase your professional visibility, in turn increasing your employability prospects.

Take control of your social media identity, learn how the privacy settings on each social media site work and use them to control your content and its accessibility. Maintain your social media identity by regularly setting aside time to: 

  • Update your profile.
  • Ensure your profile is consistent with your CV.
  • Ensure that all of the social media sites you use have consistent information.

By increasing your positive presence on social media, you ensure negative or unprofessional information about you gets a lower ranking in search engine results. To increase your positive presence, link your social media profile to the web pages of groups, teams or projects that you’re involved in. Use sites like LinkedIn and Vimeo to promote your projects and use SEO (search engine optimization) to help you rank higher in search results.

Marketing yourself on social media

Below are some rules that you may wish follow when marketing yourself on social media. 

  • Using social media involves investing time, energy and creativity; but it is worth it.
  • Contribute information of value and portray yourself as an expert in your field.
  • Make sure you are productive and your content is up to date.
  • Quality > Quantity – Keep things simple but informative.
  • Try to avoid spamming – Constant self-promotion isn’t attractive.
  • Keep it real – Be authentic and draw crowds by calling upon your own experiences, knowledge and humour.
  • Conversation is a two way street – Give followers and fans an opportunity to sound off.
  • Adaptability – What is hot today may not be hot tomorrow; make sure that you keep up to date with trends.
  • Use images and multimedia. Don’t just tell; use the platform to show your story.
  • Always follow up with connections – Don’t ignore followers and fans, build connections with them; it’s all networking at the end of the day.
  • Mind your manners – Allow followers their say and respond in a respectful, appropriate manner.
  • Don’t be an obsessive joiner – Spreading yourself too thin can harm any campaign.
  • Better to be a blogger – If you are active on social media, it may be helpful to start a blog as well, and try to blog regularly.
  • Have fun - Social interactions should be fun and purposeful.

What students have to say

See what students have to say about the importance of digital literacy, using social media and the importance of taking control of your social media identity.

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Page last updated on Wednesday 9 August 2017 at 12.22pm.

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